The Continuously Evolving World of Dental Marketing
Joe Barton’s educational and engaging presentation will provide you with the basic understanding of marketing that you need to take your practice to the next level. Utilizing 18 plus years of advertising experience and hands-on work with over 500 dental practices, Joe discusses the key components of successful dental advertising strategies. Blending useful information with entertaining, real world examples of what works and what doesn’t has made Joe one of the most respected and sought after speakers on dental marketing today. Whether you’re an amateur marketer or a seasoned vet, you will learn something new that can immediately improve your marketing strategy.
Presentation Topics
Marketing
Past Presentations
Dental Organization of Conscious Sedation (DOCS); multiple seminars Sunrise Dental Solutions Annual Summit; Aspen, CO Excellence in Dentistry; Destin, FL
Future Presentations
Dental Organization of Conscious Sedation (DOCS); Washington, DC, San Francisco, CA and Atlanta, GA
Biographical Information
After serving in Operation Desert Storm, Joe Barton started his advertising career at a media buying company in Philadelphia and quickly became the youngest Vice President in the company’s 30-year history. In 1996, Tapscan, the world’s largest media buying software company, actively recruited Joe to teach Media Buying and Computer Applied Media Principles to executives at the top advertising agencies in the country. For the past 7 years, as Vice President of RAMP, the largest full-service advertising agency exclusive to dentists, Joe has worked diligently to bring the principles of Fortune 100 Advertising to individual dentists throughout the U.S. and Canada.
