Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

Swag Bag Recruiting: How Reciprocity Leads to New Patient Referrals

By Dr. Christopher Phelps Use the principle of reciprocity to increase new patient referrals to your dental practice. How do you attract new patients to your practice? If you’re like many dentists, you focus on post card campaigns, radio advertisements, and ads in...
Working with the Speaker as Author to Promote Your Event

Working with the Speaker as Author to Promote Your Event

You’ve done your research and have contracted the expert to speak at your next event. Now you would like to focus on building excitement and registration numbers. Consider asking your speaker to write an article related to the presentation topic. As the speaker...
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