Pick Me! Pick Me! The Top 10 Reasons Patients Will Pick Your Competition Over You
Learn the top 10 factors that new patients say influence their decision about who to call and how you’re pushing people away without even realizing it.
Untangling the Web
The internet is an increasingly confusing landscape of search engine optimization, landing pages, pay-per-click strategies, responsive website design, content marketing, and social media. Attendees will gain a confident grasp of internet marketing techniques, terms, and technology.
What’s Your Marketing Trying to Tell You?
How do you know your marketing worked? And what the heck is your ROI? Learn how to answer these questions and more and you’ll finally feel in control of your marketing.
From First Call to Closing the Case – Comprehensive Dental Marketing
Learn the steps needed to close the loop on this marketing cycle and identify the gaps in your plan and approach
The Two-Day Marketing MBA
Leave this course with a comprehensive marketing plan you can implement right away.
Download Xana’s speakers packet for a complete overview of available courses. Courses can also be customized for your group.
Over 20 years ago, I had the good fortune to marry a dentist. After applying my marketing expertise to help grow his practice, I founded Golden Proportions Marketing in 2001 at the height of the cosmetic dentistry boom. Over the years, my team and I have worked with over 1500 dentists at every stage of their careers, in every type of market, solving every type of marketing challenge.
My lectures are written specifically to empower dentists and teams with marketing tools and techniques that they can implement immediately. My audiences learn the why’s, what’s, and how’s of dental marketing, but most importantly, they learn the importance of marketing measurement and accountability. It is extremely common for audiences to tell me their brain hurts by the end of our time together, but that the lecture was totally worth it.
- Social Media
- American Academy of Cosmetic Dentistry; Las Vegas, NV
- Yankee Dental Congress; Boston, MA
- Greater New York Dental Meeting; New York, NY
- Virginia Academy of General Dentistry; Richmond, VA
- 5th District Dental Society; Kansas City, KS