You’ve done your research and have contracted the expert to speak at your next event. Now you would like to focus on building excitement and registration numbers.

Consider asking your speaker to write an article related to the presentation topic. As the speaker is an expert on this subject, chances are good that he/she has written several articles from which you could choose. You might ask the speaker to customize an article for your group. Or, a member of your team may interview the speaker. An article may be a good fit for your organization’s publication. Provide links to the article from your website. This helps build the speaker’s credibility and provides value for your attendees.

Is your speaker a published author? Use the speaker’s book to build excitement around the event. Consider providing a copy of the book for each attendee. Often a speaker will negotiate honorarium/fees to include purchase of their book (or other products) at a reduced fee.